Guest Blogging Guest blogging is the process of approaching other websites to see if they will publish a piece of content that you write on their blog. While it is often an effective way to earn links using high...

Content-Based Link Building Content-based link building is becoming ever more popular amongst SEOs for a number of reasons, even though it can be one of the tougher approaches to carry out successfully. The basic...

Advanced Search Queries There are a number of ways to search Google that are not immediately obvious to us as users. We are accustomed to searching for strings of keywords and this is how 99% of Google users search...

Identifying Your Target Audience for Links Once you have your idea mapped out, it shouldn’t be too hard to find out who will fall within your target audience. Generally, you just need to brainstorm subjects related to...

What Types of Links You Need When defining the strategy for your link building campaign, you will need to think about the types of links you need to get. There are various types to consider: 1. Links to your...

How to Start a Link Building Campaign A link building campaign is the process of actively trying to increase links to your website, usually accompanied by some kind of overarching objective. It will use assets...

Types of Links (Both Good and Bad) As we mentioned, quality is more important than ever, because Google has begun penalizing websites that build low-quality or spammy links. In the past, SEOs have been able to border...