Google Ads Campaign types include Search Network campaign, Display Network campaign, Shopping campaign, Video campaign, App campaign
Types of Facebook Ad Objectives
Facebook breaks objectives up into three categories (Awareness, Consideration, and Conversion) with various options under each.
Pick the category that works best with where people are in your sales funnel.
- Awareness objectives are top of funnel objectives to generate interest in what you offer.
- Consideration objectives are more middle funnel. Consider using these to reach people with some interest in what you offer and who may want to discover more information.
- Conversion objectives are toward the bottom of your funnel and should be used when you want people to register, opt-in, download, purchase, or visit your store.
Complement your feed content with ads on Instagram Stories. Connect with over 500 million accounts using stories daily.1 Learn more about stories ads and specs.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Capture people’s attention and tell a strong story with our visually engaging video format. You can choose from different lengths and video formats.
TrueView in-stream ads
In-stream ads play before or during a video, where the viewer can choose to skip the ad 5 seconds after viewing. You, an advertiser pay based on clicks or if the viewer watches 30 seconds or to completion (whichever is shorter).
(Non-skippable) video ads
Non-skippable ads appear based on a range of signals, including content type and how a user discovered the video, to ensure optimal delivery. They can be 15-20 seconds long, depending on where the viewer is based.
TrueView video discovery ads
Formerly known as “In-Display” ads, TrueView Video Discovery requires a thumbnail and a few lines of text – that’s it! Video discovery ads appear alongside other related videos, in YouTube search or on Google Display Network websites that match your target audience.
6 Second bumper ads
Overlapping TrueView and non-skippable inventory, we have 6-second video ads that are designed to supercharge your company’s reach and frequency goals.