Stories ads
Complement your feed content with ads on Instagram Stories. Connect with over 500 million accounts using stories daily.1 Learn more about stories ads and specs.
Photo ads
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Video ads
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
Carousel ads
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Collection ads
You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.