Case Study – 7
Dental / Healthcare · Kumbakonam, Tamil Nadu
How Banu Dental Reached 7,360 Organic Clicks and 984,000 Google Impressions with Website SEO
A real case study on how Arudhra Innovation built and optimised the Banu Dental website — helping a multispeciality dental clinic across two Tamil Nadu locations rank consistently on Google and attract new patients through organic search.
Client: Banu Dental
Industry: Multispeciality Dental Clinic / Healthcare
Locations: Kumbakonam & Jayankondam, Tamil Nadu
Work: Website Design + SEO
7,360 Total Organic Clicks
(12 Months)
984,000
Total Impressions
230 Keywords
in Top 3 Positions
112% Year-on-Year Click Growth
The Results — Straight from Google Search Console
All data below is taken directly from the Google Search Console account for banudental.com. Real numbers, no estimates.
12-Month Organic Performance — Consistent and Growing
The graph below shows 12 months of consistent organic performance for banudental.com — taken directly from Google Search Console.
Over the full 12-month period, the site accumulated 7,360 total organic clicks and 984,000 impressions from Google Search — averaging over 600 clicks and 82,000 impressions every month, entirely from organic search. Average position held at 11.1 across all tracked keywords, placing Banu Dental consistently on or near Google page 1 for dental searches across both clinic locations.
This steady, reliable performance reflects the strength of the SEO foundation built for the site — delivering consistent new patient visibility month after month with no paid advertising.
Year-on-Year Growth — Last 3 Months vs Same Period Last Year
Total Impressions — Year-on-Year Comparison
Last 3 Months: 334,000 impressions
Same Period Last Year: 133,000 impressions
Growth: 151% increase
Total Clicks — Year-on-Year Comparison
Last 3 Months: 2,310 clicks
Same Period Last Year: 1,090 clicks
Growth: 112% increase
Comparing the last 3 months to the same 3-month period one year earlier shows the compounding effect of consistent SEO. Clicks more than doubled — growing from 1,090 to 2,310. Impressions grew by 151% — from 133,000 to 334,000. Most importantly, average position improved dramatically from 20 to 8.1 — meaning Banu Dental now ranks significantly higher on Google than it did at the same time last year.
28-Day Comparison — Clicks More Than Doubled
The before and after 28-day snapshots show clear and measurable progress. In February–March 2025, the site received 329 clicks and 25,500 impressions with an average position of 19.1. By May–June 2026, the same 28-day window shows 763 clicks and 76,900 impressions at a significantly improved average position of 11.6 — a 132% increase in clicks and a 201% increase in impressions, with rankings climbing from deep on page 2 to the top of page 1.
Before ( February 2025 )
After ( June 2026 )
230 Keywords Ranking in Google’s Top 3 Positions
The keyword report shows 230 search terms where banudental.com now ranks in positions 1, 2, or 3 on Google. Key highlights include ranking #1 for “banu hospital Kumbakonam,” “Kumbakonam best dental hospital,” “best dentist for root canal,” and “are nerves removed during root canal” — covering both branded local searches and high-intent treatment searches from patients actively looking for dental care.
About Banu Dental
Banu Dental is a trusted multispeciality dental clinic serving patients across two locations in Tamil Nadu — Kumbakonam and Jayankondam. The clinic offers a comprehensive range of dental treatments including general dentistry, root canal treatment, teeth whitening, orthodontics, dental implants, and paediatric dentistry — all under one roof.
With a team of experienced dentists and a reputation built on patient trust and quality care, Banu Dental had a strong local following. Patients who had visited the clinic recommended it to friends and family — but outside this circle, the clinic had no meaningful online presence.
Arudhra Innovation built the Banu Dental website from scratch and implemented a structured SEO strategy to ensure the clinic appeared in Google searches for dental services across both Kumbakonam and Jayankondam — helping new patients find the clinic when they need it most.
The Challenge — Trusted Locally, Not Found Online
No Online Visibility for Dental Searches
When someone in Kumbakonam searches “dentist near me,” “root canal treatment Kumbakonam,” or “dental clinic Jayankondam,” Banu Dental was not appearing. Without a website or SEO, the clinic was completely invisible to patients searching online — losing new patient enquiries every single day.
Two Locations — No Digital Presence for Either
With clinics in both Kumbakonam and Jayankondam, Banu Dental had twice the opportunity to capture local search traffic. But without a website, neither location appeared in Google Maps searches or local dental queries — meaning both locations were missing out on patients actively looking for dental care nearby.
New Patient Growth Limited to Referrals Only
All new patients came through word of mouth. While this showed strong patient satisfaction, growth was capped by the reach of personal referrals. There was no way to attract patients who were new to the area, searching for a second opinion, or looking for a specific treatment they hadn’t found locally before.
Our Approach — Website + Local SEO for Two Locations
Arudhra Innovation built the Banu Dental website from the ground up and implemented a dual-location SEO strategy — targeting patients in both Kumbakonam and Jayankondam simultaneously. Here is exactly what was done.
Website Design from Scratch
We designed and built banudental.com on WordPress — a professional, mobile-first website with clear pages for each treatment, clinic location details, appointment booking, and contact information. The site was built to both reassure potential patients and rank on Google for dental search terms across Tamil Nadu.
Treatment-Specific Service Pages
We created dedicated pages for each dental treatment — root canal, teeth whitening, dental implants, orthodontics, and paediatric dentistry. Each page was written with the specific keywords patients search for when looking for that treatment, giving the site multiple ranking opportunities across different search queries.
Dual-Location Local SEO
We optimised the site for both clinic locations — creating location-specific content and structured data markup for Kumbakonam and Jayankondam separately. This ensures Banu Dental appears in Google Maps and local search results for patients near both clinics, not just one.
On-Page SEO Optimisation
Every page was fully optimised with targeted title tags, meta descriptions, H1 and H2 headings, image alt text, and internal links. Target keywords included “dentist in Kumbakonam,” “dental clinic Jayankondam,” “best dental hospital Kumbakonam,” “root canal treatment near me,” and various treatment-specific searches.
Patient Trust Content
We built content that answers the questions patients actually search for — “are nerves removed during root canal,” “is sugarcane good for teeth,” “leukoplakia which doctor to see” — educational content that builds trust, demonstrates expertise, and captures informational search traffic that converts into clinic visits.
Google Search Console Monitoring
The site was connected to Google Search Console from launch — tracking keyword rankings across both locations, monitoring indexing, identifying new search opportunities, and ensuring all pages remained correctly indexed over time.
Faq’s
How did Banu Dental reach 984,000 Google impressions?
Through a consistent 12-month SEO strategy targeting dental treatment keywords and local search terms for both Kumbakonam and Jayankondam. By optimising individual pages for each treatment and each location, the site built a wide keyword footprint that keeps Banu Dental visible across hundreds of patient search queries every day.
What is the year-on-year improvement for Banu Dental?
Comparing the last 3 months to the same period one year earlier — clicks grew by 112%, impressions grew by 151%, and average position improved dramatically from 20 to 8.1. This shows the compounding benefit of consistent SEO over time.
What keywords does banudental.com rank in the top 3 for?
The site ranks in positions 1–3 for 230 keywords including “banu hospital Kumbakonam,” “Kumbakonam best dental hospital,” “best dentist for root canal,” “dental clinic Jayankondam,” and various treatment and location-specific dental searches across Tamil Nadu.
Do You Run a Dental Clinic or Healthcare Business in Tamil Nadu?
Subtext: Banu Dental now receives 763 organic clicks every 28 days from patients finding them on Google — with zero paid advertising. Arudhra Innovation can build the same consistent patient visibility for your clinic.