Case Study – 2
Web Design & IT Services · Tamil Nadu
How Codeshoppy Reached 142,000 Organic Clicks and 2.38 Million Impressions with Website SEO
A real case study on how Arudhra Innovation built and optimised the Codeshoppy website — helping a Tamil Nadu web design and IT company rank across hundreds of project and technology keywords and attract consistent organic traffic from Google.
Client: Codeshoppy
Industry: Web Design / IT Services / Student Projects
Location: Tamil Nadu
Work: Website Design + SEO
142,000
Total Organic Clicks
2.38M
Total Impressions
273 Keywords
Top 3 Positions
14,200
Peak 28-Day Clicks
The Results — Straight from Google Search Console
All data below is taken directly from the Google Search Console account for codeshoppy.com. Real numbers, no estimates.
16-Month Organic Performance — February 2025 to June 2026
All three graphs are taken directly from Google Search Console for codeshoppy.com.
The clicks graph shows a strong initial performance followed by a mid-year dip — a natural fluctuation seen across many websites as Google recalibrates rankings. From October 2025 onwards, traffic recovered strongly, with daily clicks regularly reaching 400–600 and peaking above 700 around January 2026. Impressions followed the same pattern — dipping mid-year before climbing back to a consistent 4,000–8,000 per day.
The position graph tells an important story — average position improved from fluctuating between 15 and 30 in the early months to stabilising consistently between 10 and 15 from October 2025 onwards, showing a clear improvement in overall keyword rankings.
Over 16 months: 142,000 total clicks · 2.38 million impressions · average position 14.1. 100% organic — no paid ads.
28-Day Comparison — Traffic More Than Recovered
The before and after 28-day snapshots show the full growth story. In April 2025, the site received 8,080 clicks and 151,000 impressions with an average position of 19.9 — still in the early stages of SEO. By January 2026, the same 28-day window shows 14,200 clicks and 213,000 impressions at an average position of 9 — a 76% increase in clicks and a 41% increase in impressions, with rankings climbing from page 2 to firmly on Google page 1.
Before ( April 2025 )
After ( January 2026 )
273 Keywords Ranking in Google’s Top 3 Positions
The keyword report shows 273 search terms where codeshoppy.com now ranks in positions 1, 2, or 3 on Google. Key highlights include ranking #1 for “projects for MCA,” “BCA last year project ideas,” “trending project topics for BCA students,” and “MCA project titles” — all high-volume searches from students across India looking for final year project guidance. The site also ranks strongly for web design service keywords targeting business clients across Tamil Nadu and India.
About Codeshoppy
Codeshoppy is a Tamil Nadu-based web design and IT services company offering professional, responsive, and SEO-friendly website solutions for businesses across India. Beyond web design, Codeshoppy also provides a valuable resource for students — with a wide library of final year project titles, source code, and project ideas covering Android, PHP, MERN Stack, React JS, and AI topics for BCA, MCA, and CSE students.
This dual nature of the business — serving both corporate clients looking for web design and students looking for project guidance — created a unique SEO opportunity. Codeshoppy had the content depth to rank for both business-focused and academic-focused search terms, covering a wide range of high-volume keywords across India.
Arudhra Innovation built the website and implemented a structured SEO strategy to help Codeshoppy capture this wide search audience and grow organic traffic consistently over time.
The Challenge — Wide Audience, No Organic Visibility
Not Ranking for High-Volume Keywords
Codeshoppy offered web design services and student project resources — two audiences that search Google thousands of times every day. Without proper SEO, the site was missing out on all this traffic, with target keywords buried deep in Google search results where potential clients and students could not find them.
Website Not Optimised for Search
The existing website was not structured to rank on Google. Pages lacked proper keyword targeting, heading structure, meta descriptions, and internal linking — all of which are essential for a website to compete in search results across a competitive digital services market.
Competitors Capturing the Search Traffic
Other web design companies and student project websites were ranking ahead of Codeshoppy for the same keywords. Without SEO, every search was sending potential clients and students to competitor websites instead.
Our Approach — Structured SEO Across Two Audiences
Arudhra Innovation implemented a comprehensive SEO strategy for Codeshoppy — targeting both the business web design audience and the student project audience simultaneously. Here is exactly what was done.
Keyword Research Across Two Segments
We identified two distinct keyword segments — business keywords like “web design company India,” “professional website design,” and “SEO-friendly website” for the corporate audience, and academic keywords like “MCA project titles,” “BCA final year project ideas,” “PHP projects with source code,” and “MERN stack projects” for the student audience. This dual keyword strategy gave the site a far wider ranking footprint than most competitors.
On-Page SEO Optimisation
Every page on the site was optimised with targeted title tags, meta descriptions, H1 and H2 headings, image alt text, and keyword-rich content. Each service page and project category page was aligned to specific target keywords with no overlap or cannibalisation between pages.
Project Resource Pages
We created and optimised dedicated pages for each project category — Android projects, PHP projects, MERN Stack projects, and AI topics — each targeting the specific search terms that BCA, MCA, and CSE students use when searching for final year project ideas. These pages now rank in the top 3 positions for 273 search terms.
Technical SEO
We resolved technical issues affecting the site’s ability to rank — including page speed optimisation, mobile responsiveness, sitemap submission, robots.txt configuration, and fixing any crawl errors identified through Google Search Console. A technically clean site is the foundation of any successful SEO strategy.
Internal Linking Structure
We built a strong internal linking structure across the site — connecting service pages, project pages, and blog content in a way that distributes SEO authority across all pages and helps Google understand the full scope of what Codeshoppy offers.
Google Search Console Monitoring
The site was connected to Google Search Console from the start — allowing us to track rankings, monitor indexing, identify new keyword opportunities, and fix issues as they appeared. Ongoing monthly reviews ensure the site continues to grow.
Faq’s
How did Codeshoppy reach 142,000 organic clicks?
Through a consistent, long-term SEO strategy targeting two distinct audiences — business clients searching for web design services and students searching for final year project ideas. By ranking for hundreds of keywords across both segments, the site accumulated significant organic traffic over 16 months.
Why does the traffic show a dip in the middle period?
Mid-year traffic fluctuations are normal for any website as Google continuously updates its algorithm and recalibrates rankings. What matters is the long-term trend — and for Codeshoppy, the site recovered strongly from October 2025 onwards, with average position improving significantly from 19.9 to 9 over the same period.
Can Arudhra do the same for my web design or IT business?
Yes. Arudhra Innovation has experience building and optimising websites for web design companies, IT service providers, and technology businesses. Get in touch for a free consultation.
Do You Run a Web Design or IT Business in Tamil Nadu?
Subtext: Codeshoppy reached 142,000 organic clicks and 2.38 million Google impressions through consistent SEO — with no paid advertising. Arudhra Innovation can build the same organic growth engine for your business.