Business Strategy
Every move is a strategy
INTRO
The importance of strategy in business can never be understated. Strategy plays a vital role in defining your business and helps you compete with others.
So, what’s strategy?
Strategy is not just a catch phrase or a set of catch words. Strategy is the deliberate choice of a path amidst constraints. And strategy is in play in every aspect of the business.
Answers to the following questions is a strategy–
- Make or buy?
- Develop skills in-house or outsource?
- Equity or debt?
- Single location or geographical expansion?
- Family management or professional management?
- Own outlets or franchisees?
- Ad-supported or subscription based?
- Open source or proprietary?
As you can see, every decision and every path a company chooses is a strategy.
SERVICES
To determine the short-term and long-term efforts and costs involved in every option or every path;
To compare the efforts and costs against the constraints that the company faces.
The standard set of constraints are cost and time. There could be other constraints like availability of skilled resources, regulatory issues, long-term vision, risk appetite, etc.
Our strengths lie in drilling down and breaking down every effort into costs and time to enable comparisons with constraints.

